After Donors Respond to Marketing, How Do You Follow Up?

After Donors Respond to Marketing, How Do You Follow Up?

A number of our clients have recently faced a wonderful "problem": The response to their Pentera marketing campaign was greater than anticipated, leading to questions and concerns about how to follow-up with those prospective donors.

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The Pentera Blog

After Donors Respond to Marketing, How Do You Follow Up?

After Donors Respond to Marketing, How Do You Follow Up?

A number of our clients have recently faced a wonderful "problem": The response to their Pentera marketing campaign was greater than anticipated,…

Planned Giving Revenue Up in First Half of the Year

Planned Giving Revenue Up in First Half of the Year

More than 80% of charities say that planned giving revenue in the first half of 2017 was as good as or better than last year, according to a recently…

Direct Mail Marketing Effective Among 45 to 64 Year Olds

Direct Mail Marketing Effective Among 45 to 64 Year Olds

Gift officers and others involved in planned giving marketing know that direct mail works well with the senior citizens who tend to make up the bulk of…

Gift Officers Say They Need Smaller Portfolios with Better Donor Prospects

Gift Officers Say They Need Smaller Portfolios with Better Donor Prospects

Major and planned gift officers say that only 37 percent of new donor prospects are truly qualified to make a gift and that "smaller portfolios with…

Increase in Bequests from Small Estates Is Good News for Planned Giving

Increase in Bequests from Small Estates Is Good News for Planned Giving

"Bequests down 9 percent" was the headline about planned giving that got reported most from Giving USA 2017 - but that is not the most important…

Giving USA Report Features Pentera-Initiated Planned Giving Study

Giving USA Report Features Pentera-Initiated Planned Giving Study

A key conclusion from The Planned Giving Study initiated and funded by Pentera—that legacy societies are effective with donors of planned…

Students Dine with Donors - Thanks to a Gift!

Students Dine with Donors - Thanks to a Gift!

Charities, of course, love unrestricted gifts because they can use the funds to fill the greatest need at the time the funds arrive. Many donors, on the…

What Do Your Donor Stories Say About YOU?

What Do Your Donor Stories Say About YOU?

Planned giving newsletters and Web sites prominently feature donor stories because gift planning officers know the stories can inspire other potential…

More Women Than Men Lead High-Net-Worth Households

More Women Than Men Lead High-Net-Worth Households

For the first time ever, a higher percentage of women than men lead high-net-worth households, according to data just released by the U.S. Census Bureau.…