This whitepaper, unlike most planned giving research, analyzes actual data on planned gifts and donors. It addresses significant questions such as: At what age do planned gifts become more likely? How likely are multiple gifts from the same donor? Which donors make the largest gifts?
This whitepaper explains why engagement metrics are so important in planned giving, how engagement is measured, and how to use Pentera’s Engagement Pyramid to establish a plan for cultivation of prospective donors and for moves management.
This study of engagement metrics looks at four years of data, analyzing thousands of print newsletters and eNewsletters and tens of thousands of headlines. It looks at the click-through rate (CTR) of key planned giving words and terms such as bequest, gift annuity, and legacy—and arrives at surprising conclusions about what the main drivers of high CTRs actually are.
This whitepaper describes the five adult generations currently in America and how they think, act, and give differently. It offers detailed tips on how you can market to each cohort, from the Greatest Generation to the Baby Boomers to the Millennials. For each generation the whitepaper lists common traits, strategic gift options, and practical marketing strategies for you to use.
This whitepaper explains the three key ways that women donors are different from men and presents five strategies for how you can work with women donors. It explains the reasons for the historic wealth transfer to women, documents the generosity of women, and analyzes how women philanthropists think differently from men.