Pentera Webinar Feb. 8 Discusses How to Help Donors During Uncertain Times
Concerned about how to help donors through these uncertain times of rising interest rates, a bullish stock market, and a new presidential administration?…
Planned Gift Tops List of Million-Dollar Gifts in U.S.
Million-dollar gifts in the United States were up dramatically in 2015, according to a new study—and the largest one of all was a planned gift. The…
Boomers Will Be No. 1 in Planned Giving - And These Six Strategies Can Help
Baby Boomers are currently second among generations making planned gifts but soon will become the largest group of donors, according to The 2016 Planned…
Volunteering Led by Working Mothers and the Elderly
Volunteering, which is a key predictor of making a planned gift, remained strong in 2015—with working mothers and the elderly leading the way.…
Size and Type of Planned Gifts Impacted by Whether Donors Have Children
It’s well known that childlessness is a top predictor of making a planned gift, but The 2016 Planned Giving Study sponsored and funded by Pentera…
Effective Marketing Can Help Reveal Surprise Bequests
Top consultant Jon Heintzelman speaks from experience when he explains what a mysterious "saver" donor is (donors who confound planned giving…
Nonprofits Are Dissatisfied with Their Storytelling Abilities
While storytelling has become one of the most popular marketing and fundraising strategies for nonprofit organizations, the vast majority of charities are…
New Insights on Donors and Planned Gifts Revealed in Whitepaper from Pentera
Pentera and the Indiana University Lilly Family School of Philanthropy have released a new research whitepaper on planned giving, “The 2016 Planned…
Giving and Volunteering Can Improve Donor Health, but Only When Motives Are Selfless
So now you can tell your donors: Charitable giving and volunteering can truly be good for your health!