$27 Trillion Coming to Charity, New Study Predicts
A new study predicts $27 trillion coming to charitable organizations in the coming decades, much more than previously predicted, with an increasing trend…
What Makes Us Think We Are Copywriters?
"As soon as you learned to write, you made up stories," begins the description of the master's degree program in copywriting at Virginia…
The Last Will and Testament Is the Most Charitable One
Of all the fascinating planned giving research that has emerged in the past few years, here is the most startling and confounding statistic: Within the…
Should You Market to Younger or Older or Both?
You've heard about one groundbreaking study that says to market bequests to those aged 40-60. Then another groundbreaking study comes out more…
There's been a lot of buzz the last couple of years about women being the new market for planned giving donors—and the research backs that up…
New Research Supports Maintaining the Charitable Deduction
The income-tax charitable deduction continues under fire, even though three new research studies support what Pentera has been saying for years: the…
Who's In and Who's Out? The 4 Markets You Better Not Ignore
You may have one or more massive donor lists and need to pare down the number you plan to contact. But how do you decide who's in and who's out?…
Symposium Sparks Women's Philanthropy Week in Chicago
This week is Women's Philanthropy Week in Chicago in conjunction with the #WomenLeading Philanthropy symposium in the city.
The Truth About Thank You Calls
You may not need to hear all the way from Edinburgh, Scotland, to know that thank you calls to donors truly do work. But here are some research results…