Gift Annuity Rates Up ... Slightly
On April 28, 2010, the board of directors of the American Council on Gift Annuities approved a new schedule of gift annuity rates that will take effect on…
Concerned You Might Be Missing a Key Response Metric?
You've been working hard to follow best practices in planned giving marketing. Your planned giving newsletter goes out 3 times a year, Pentera…
Copywriting for Planned Giving Direct Marketing: An Art or Science?
Some would say writing is an art. But is that all it is? Volumes have been written on the strategic use of words in marketing communications, and a lot of…
Federal Estate Tax: Where Art Thou?
Congress left Washington in December without extending the federal estate tax (FET). Result: There is no FET in 2010, at least perhaps not until Congress…
Marketing in Uncertain Times: Should You Cut Your Budget?
I know it's really hard right now because some planned giving departments have had their budgets cut. So I think it's important to answer this…
Integrated Marketing: Is Your Newsletter Talking To You? It Should Be.
Your planned giving newsletter gives your prospective donors a lot of information. It increases donor awareness about your planned giving program, provides…
Is Your Web Site Designed for the Planned-Giving Audience?
Your planned-giving Web site can be a wonderful tool to educate, motivate, and inspire your potential donors. It can provide them with information on the…
Why One Client Continues to Choose Pentera as Marketing Partner
All of us at Pentera would like to extend a warm welcome to Tom Fogarty and his team at Crotched Mountain as we work with them on their new integrated…