Wealthy Donors Have a “Giving Gap” That Education About Planned Giving Can Help Fill
Almost half of wealthy donors have never used a “giving vehicle” such as a planned gift, meaning there is a lot of opportunity for nonprofits…
Good Photographs Can Help Market Planned Gifts, but What Makes It a Good Photograph?
Everyone’s heard the saying, “A picture is worth a thousand words,” but is it even close to true? And should you be striving harder to…
Mentioning Tax Deduction Up Front Increases Charitable Interest
When marketing to donors, how much should you focus on the tax benefits of a charitable gift? Some research has indicated that tax benefits are a small…
More Women Make Tribute Gifts, Which Can Be Inspired by Specific Strategy
Two recent findings about tribute gifts may help with your planned giving marketing strategies with prospective donors:
Giving USA: Philanthropy Sets Record in 2015; Climate for Planned Gifts Looks Good
Philanthropy in America continued its record- setting pace in 2015 - increasing 4% from the year before and averaging more than a billion dollars a day -…
Study Says Funding Women's Causes Helps Everyone
A new study of focus group participants who are potential planned giving candidates - the vast majority are highly educated donors who make more than…
Planned Giving Experts Lead Pentera's August Seminar
An all-star lineup of planned giving experts will lead "Building Bridges Between Major and Planned Gifts," this year's version of the…
Pentera CEO Claudine Donikian to Present Planned Giving Study Recommendations at PPGGNY
Pentera President & CEO Claudine A. Donikian will be presenting implications and recommendations from The 2016 Planned Giving Study at the plenary…
Free Webinar by Pentera and Lilly School Presents New Planned Giving Research
A free Webinar on new planned giving research will be presented Tuesday, May 17, by Pentera President & CEO Claudine A. Donikian and Una Osili,…