Identifying Your Donor's Empathy Type Can Help with Gift Conversations
There are two different kinds of empathy, and identifying the type that is more prevalent in a particular donor can help when it comes to your gift…
Estate Plans More Likely to Include Planned Gifts
New research findings show that it is more crucial than ever for planned giving professionals to encourage estate planning. According to updated statistics…
Engagement - The New "It" Metric
Potential clients often ask us, "What kind of response can I expect from my marketing? Do you have client statistics?"
Wealthiest Women Cite More Reasons to Give; One-Size-Fits-All Marketing Does Not Work
New research shows that the wealthiest women cite more and different reasons for giving to charity but also that high-net-worth women and men are more…
While Women Are More Altruistic, Egoism Plays Important Role in Giving
Women are more motivated to give to charity by altruism and by trust in an organization, according to new research presented at a symposium panel moderated…
Suggested CGA Rates Remain Unchanged as of April 2016
At its semiannual meeting on April 5, 2016, the Board of Directors of the American Council on Gift Annuities (ACGA) reaffirmed the existing schedule of…
Claudine Donikian to Lead Session on Working with Women Donors at ACGA Conference in April
Planned giving professionals interested in the latest strategies for working with women donors will want to attend the session on women and philanthropy…
New Study Confirms That Men and Women Should Be Asked for Donations Differently
While not specifically about planned gifts, a new study by researchers at Stanford and Columbia universities confirms other research that men and women…
Charitable IRA Rollover Made Permanent
The tax bill passed by Congress and signed into law by the president on Friday, December 18, made permanent what is popularly known as the charitable IRA…