Planned Giving Pros Flock to Pentera Seminar
A new tax law was passed in January, and planned giving is forever changed. That was the featured message at Pentera's recent three-day advanced…
Right Brain or Left Brain Marketing: You Need Both!
According to left-brain, right-brain theories, the right side of the brain excels at creative, emotional, and intuitive responses while the left hemisphere…
Don't wait—get the word out about the IRA Rollover before it's too late
The annual uncertainty of the continued existence of the IRA rollover presents an excellent "double whammy" marketing opportunity to use with…
Turning Obstacles into Golden Opportunities
Most planned giving professionals frequently face obstacles in pursuit of their goals. For instance, a long-time donor may fail to properly execute his or…
3 Reasons Why Newsletters Don't Get Read
Newsletters are still a major part of most nonprofits' marketing plans for planned giving, and for good reason—when done right, newsletters are…
Clever Wording Triples Donations
The way that charities present donation levels can inspire individuals to triple their pledges, according to a recent study by Italian university…
The Autobiographical Connection - Why Your Donors' Life Stories Matter
MRI studies show a visible brain response between donor recollections of their life stories and their willingness to engage in charitable bequest giving,…
Crafting Better Donor Thank You Letters
When it comes to writing donor appreciation letters, how can you make your written communications stand apart and get noticed? Think about the mail you…
Ten Ways to Improve Your Donor Observation and Communication Skills
Planned giving professionals are in the people business. As Amy Herman, J.D., M.A., Art of Perception educator and seminar trainer states, it's not…