4 Tips for a Successful Year-End Campaign
Year end is here, and if you are like most charitable organizations, you are in the midst of planning your marketing campaign to promote the planned giving…
What You Can Learn from E-mail Tracking
Remember how great it was when Caller ID first became available? Gone was the uncertainty as you answered the phone and waited to discover who was calling.…
Welcome U.S. Fund for UNICEF to Pentera's Exclusive Web Program
Pentera,Inc. would like to extend a warm welcome to the U.S. Fund for UNICEF as we partner with them to develop their new planned giving Web site. The U.S.…
eBrochures: Multiplying Your Chances for Response
Planned giving newsletters, postcards, eNewsletters, and even your planned giving Web site each offer a unique platform to speak to and engage your…
July CMFR Jeopardizes Some Gift Annuity Charitable Deductions
Gift annuities using the newly adopted (effective July 1, 2010) and slightly higher annuity rates qualify for a charitable deduction when the charitable…
IRA Rollover Extension Mired in Congress
Mid-June 2010 and still no action on the bill that includes an extension of the IRA rollover. Twice last week the senate failed to bring the bill to the…
With Pentera's social networking pages, it's now easier and more convenient than ever to stay up to date about everything we have to offer. From…
Does your Web site have a personal touch?
Donor stories have the ability to inspire, motivate, and move potential donors. They can take an informative marketing piece, such as a planned giving…
The Pyramid Approach to Planned Giving Marketing
The most cost-effective means of marketing your planned giving program with the greatest success looks like a pyramid: The base of the pyramid is a large,…