The Pentera Blog
Are You Getting the Most from Your E-mail Tracking?
Remember how great it was when caller ID first became available? Gone was the uncertainty as you answered the phone and waited to discover who was calling. This knowledge gave you power: The power to compose yourself and prepare for the conversation to follow.
Your e-mail tracking report is a robust tool that provides far more information than just "who's calling." And you can use this robust information to determine the next communication steps with your prospects.
From your e-mail tracking report, at a minimum you should find out:
- How many e-mails were delivered
- Who scans: The open rate and the identity of who opens the e-mail
- Who reads: The click-through rate and the identity of who clicks through
- Who unsubscribes: The rate and identity of those who wish to not receive e-mails
For more information about how you too can benefit from Pentera's exclusive eMarketing services, contact Pentera, Inc. at 317.875.0910, ext. 251, or at info@pentera.com or by visiting our Web site at http://www.pentera.com/ .
