The Pentera Blog

Excellent New Book by Alex Brovey Just Published! "Zen and the Art of Fundraising: 8 More Pillars of Success"

In her acclaimed first book, Alex Brovey explored eight pillars of fundraising success through a Zen filter - helping us to be "in the moment" and to appreciate each donor, each gift, and each interaction. Now the senior director of gift planning for the Northwell Health Foundation in New York invites us to continue our journey to true mastery in Zen and the Art of Fundraising: 8 More Pillars of Success.

Pentera is presenting a free Webinar based on the new book from 1-2 p.m. EST on Tuesday, Dec. 4. Space is limited; you can sign up here.

"Alex's first book addressed the more hands-on aspects of fundraising, while these eight new pillars address the key question of whether fundraising is an art or a science," writes Claudine Donikian, President & CEO of Pentera, Inc., in the foreword to the new book. "And Alex does an excellent job of leading us through a journey where we discover for ourselves that it truly is both." Get your copy today on Amazon!

The 8 new pillars are:

  1. Passion - Lighting a fire under the other pillars.
  2. Honesty - Widening the path to deeper relationships.
  3. Courage - Enhancing a relationship to move a gift to the next level.
  4. Resilience - Turning situations into lessons that enable our passion to proceed.
  5. Acceptance - Accepting change, a variety of donors, and our roles.
  6. Gratitude - Renewing the cycle of thanks that benefits humanity.
  7. Positivity - Multiplying happiness for the benefit of all involved.
  8. Intuition - Listening to the "little voice" prompting us to reconnect with a donor.

"Alex's enthusiasm for continuous learning is contagious!" says Lynn Malzone Ierardi, J.D., director of gift planning at the University of Pennsylvania. "She makes what could be a boring topic entertaining as she shares some terrific tools - pillars - for fundraising success."

This second book was born as the first book was published. As Alex writes, "Experts occasionally reevaluate the ingredients in a multivitamin and adjust the dose of vitamins and minerals - or suggest a supplement. I discovered a few more pillars that are necessary to be a successful fundraiser."

Zen and the Art of Fundraising: 8 More Pillars of Success will help you apply mindfulness and Zen concepts to your profession - and emerge not only as a better fundraiser but also as a calmer person.

The book is available on in paperback or Kindle editions. Buy your copy today!

About the author

Alexandra P. Brovey has been a charitable gift planner for almost two decades. She graduated from The Pennsylvania State University in 1990 with a B.A., Phi Beta Kappa; Georgetown University Law Center in 1993 with a J.D.; and University of Miami School of Law in 1995 with an LL.M. in estate planning. After practicing law full-time for six years, Alex joined Penn State as a planned giving officer where she worked for five years. After relocating to New York, Alex worked as senior director, planned and major gifts at Pace University and later as senior director, planned giving at Stony Brook Foundation before joining Northwell Health Foundation in 2008 as senior director, gift planning. She currently leads a team that supports 23 hospitals and a world-renown research institute.

Alex is a leader in the gift planning community. She joined the Pittsburgh Planned Giving Council before cofounding the Central Pennsylvania Planned Giving Council and serving as vice president. Upon relocating to New York, Alex joined the Philanthropic Planning Group of Greater New York - serving in a multitude of leadership roles, culminating in her current roles as president emeritus and mentor. Alex served as a board member and treasurer of the National Association of Charitable Gift Planners and is currently chair of the Leadership Institute. Alex earned a black belt in Shotokan karate in 2015, serves as a career coach for Penn State, and interviews prospective law students for Georgetown.