The Pentera Blog
How Donor-Centric Is Your Planned Giving Web Site?
In order to create the best user experience for visitors to your planned giving Web site, you must provide prospective donors with much more than simply your organization's name, brief information on planned gift vehicles, and your contact info. Your site is your virtual storefront window. If you want your donors to become more than casual window shoppers, your site will have to draw them in, provide them with a pleasant experience, and then offer them something of value.
>A captivating planned giving site invites your donors if not to visit frequently, then to take a leisurely look around, and explore further the many charitable gift planning features available through your organization by drilling down into the site. You want to avoid a site that has cluttered and confusing pages or that is difficult to navigate. This type of experience will without a doubt drive donors away and off the site, not deeper into the site. Excessive icons and endless links to articles, for example, only lead to cluttered pages and ultimately to donor frustration.
Professionally designed, donor-centric planned giving Web sites should be:
- Visually engaging and beautifully and uniquely designed to fit your unique needs
- Perfectly branded to main site
- Cleanly designed interior pages
- Easy to navigate, with gift diagrams that simplify content
- Streamlined, without too much text on any one page
While traversing your site, donors will appreciate straightforward and easy access to valuable information that they can use to make informed gift planning decisions. We customize your site to include charitable gift options, current tax and gift annuity rate updates, life-stage applications, legacy society membership benefits, organization specific bequest language, and real-life gift examples from other donors.
Our trend-setting Life-Stage Gift Planner™, created in 1999 for our first client Web site, presents your donors with charitable solutions that are consistent with the issues they face at varying ages and financial circumstances. Donors can then fulfill their philanthropic objectives while also satisfying personal and financial desires.
If you need a strategically designed planned giving Web site or if your current site could use a donor-centric overhaul, contact us now. Pentera's marketing and Web design experts are here to help you achieve your organizational goals.
