The Pentera Blog
Whitepaper by Pentera CEO Claudine Donikian, "Women in Philanthropy: They Have the Wealth. Do You Have the Tools You Need to Reach Them?"
Do you need strategies for working with women donors of planned gifts--and want to know how women philanthropists are different from their male counterparts?
Both questions are answered in a whitepaper written by Pentera president and CEO Claudine Donikian titled "Women in Philanthropy: They Have the Wealth. Do You Have the Tools You Need to Reach Them?" The whitepaper is based on her analysis of the latest research on women in philanthropy, her seven years serving on the advisory board of the prestigious Women's Philanthropy Institute (WPI), and her expertise developed during almost 20 years in the planned giving field.
"We know how to market to men; the problem is that women have the money, education, and motivation to give but are being left out," Claudine says. "This is a call to action to change our ways in planned giving because society is changing. In fact it has changed already."
Research shows that more and more philanthropic decisions are being made by women. At the same time, research proves that women make their philanthropic decisions differently than men—in four key ways that are explained in the whitepaper. Thus it behooves charities to fully understand how best to work with women donors, and Claudine presents five strategies on how to market to and interact with women donors.
The whitepaper is available for download from the Pentera Web site here.
