The Pentera Blog
Women Exceed Men in Online Giving, Says Women Give 2020 Study
The latest study on women's philanthropy has found that more women than men give to charity online—supporting other studies that have shown women leading the way in all types of charitable giving, including planned gifts.
The Women's Philanthropy Institute of Indiana University's Lilly Family School of Philanthropy recently rolled out the latest study in the Women Give series with a virtual symposium. The WPI has been publishing a study every two years on how women give to charity.
The 2020 study on giving through technology looked at 3.7 million gift transactions from four online donation platforms and applications. The findings include:
- Women give more gifts than men and contribute a greater proportion of dollars than men.
- Women give smaller gifts than men and give to smaller charitable organizations than men.
- Women's and girls' organizations receive substantially more support from women donors than from men donors.
The study supports previous studies, including in the Women Give series and other studies by IU's Lilly School and the Women's Philanthropy Institute, which Pentera CEO Claudine Donikian served on the board of for three terms. Those studies have found that more women than men give to charity and that the dollar totals from women tend to be higher even though individual gifts may on the average be smaller than what men give.
In regards to planned giving, recent research has found that women are more likely to include charitable bequests in their estates—with single women (including widows) leading the way. The IRS has found that among wealthier households—those that file estate-tax returns—widowed women are more likely to make charitable bequests than all other categories and also give the most money by far.
Get Pentera's comprehensive whitepaper on Women in Philanthropy here.
The full Women Give 2020 report can be accessed here.
