The Pentera Blog
You Already Have Data to Unlock Future Planned Gifts. Are You Using It Though?
The importance of data collection and analysis in philanthropy is only increasing. The Chronicle of Philanthropy recently reported that one nonprofit took the simple step of reviewing email opens and clicks to quickly identify 20 prospects who had previously not been contacted in person. From that simple data set, the organization soon cultivated a major gift.
Meanwhile, Amazon Web Services recently awarded a $100,000 grant to a prestigious performing arts nonprofit to better use data analysis to identify donor capacity, discover new giving prospects, and better prioritize the work of fundraising teams.
None of this is a surprise to Pentera.
As a leader in the planned giving industry, Pentera has long been providing its clients with enlightening data sets, including planned giving email response information, click-through rates, web analytics, and other data, and has a proprietary strategy for identifying top prospects and the topics that resonate with them. A few years ago, Pentera partnered with the Lilly Family School of Philanthropy to publish an analysis of planned gifts and donors using data from universities to reveal the characteristics of planned gifts and the likelihood of donors making such gifts at various points over a lifetime.
With the emergence of AI, big data, and the refining of analytical techniques, the importance of what Pentera offers is only going to grow. For nonprofits that understand the importance of these trends, Pentera is well positioned to help them succeed well into the future.
For more information about Pentera's services and how we help our clients use their data, please visit our website at pentera.com, or email us at info@pentera.com.
