Click or Skip?
What Words Work Best with Donors in Planned Giving Marketing?

This study of engagement metrics looks at four years of data, analyzing thousands of print newsletters and eNewsletters and tens of thousands of headlines. It looks at the click-through rate (CTR) of key planned giving words and terms such as bequest, gift annuity, and legacy—and arrives at surprising conclusions about what the main drivers of high CTRs actually are.


*

*

*

*

*

*

*

*

*



Characters Left: 1000

*Denotes required field