Is Your Web Site Counting the Wrong Visitors?
How many times have you visited a Web site only to quickly leave after realizing it's not what you're looking for? Even though you may not have…
The Chronicle of Philanthropy Seeks Expert Advice from André Donikian
For an article about how political tax debates might influence year-end giving, this month's Chronicle of Philanthropy turned to several experts -…
Does Your Home Page Leave Your Donors Stranded?
Your planned giving home page is your first, and sometimes your only, opportunity to capture the attention of your potential donors. It's an…
Tracking Your Marketing's Success Through Analytics
How do you measure the success of your planned giving marketing program? By the number of reply cards you receive? By the number of phone calls or e-mails…
What Keeps Your Donors Coming Back?
Your planned giving newsletteris a valuable platform to educate, motivate, and connect with your potential donors. It offers you a unique opportunity to…
Cornell Joins Pentera's Exclusive Web and eMarketing Program
All of us at Pentera would like to extend a warm welcome to Cornell University as we partner with them to develop their new fully customized planned giving…
Do You Keep Your Donors Waiting?
If you lived through the '70s, '80s, or '90s, chances are you've seen the following scenario depicted in television shows and movies…
Avoiding the Delete Button: 4 Simple Rules for eNewsletters with Impact
Your eNewsletter, as a part of your integrated marketing campaign, can offer you the opportunity to increase your response rate; better understand your…
Action on IRA Tax-Free Rollover Provision Postponed, Again
The tax extenders that included, among other items, an extension of the IRA Tax-Free Rollover provision have been stripped from H.R. 111-4213, the…