The Pentera Blog
Tips for Higher Newsletter Reading Comprehension and Response Rates- Part One
1. Engage the Prospect with Effective Design and Layout
By adhering to researched direct-marketing best practices when designing the layout of our newsletters and by including strategic design elements, Pentera's layout and design standards ensure higher levels of engagement and reading comprehension. These increased readership rates have a positive impact on visits to your Web site, reply card returns, etc. Design and layout determine 20% of your direct-mail success.
