For a while all the rage on Facebook were those short personality quizzes that tell you which Star Wars character you most resemble, which superhero you would be, etc. But there is a real research-based quiz out there that curious donors can take to identify what type of "social change agent" they are—and the seven-question quiz could be a good conversation starter for planned gift officers.
The quiz is the result of a 2013 study from Walden University that identifies six types of social change agents:
Ultra-Committed Change-Makers believe it is a moral responsibility to help others, and nearly half engage in regular volunteer activities, well above the rate for all study participants and a predictor of planned giving. Ninety-two percent said they "want to make a difference in people's lives because others have made a difference in theirs," according to the study. This group made up 13 percent of Americans in the study.
Faith-Inspired Givers on average tend to be older than other study participants and also attend far more religious services—two key predictors of planned gifts. Like the Ultra-Committed Change-Makers, they volunteer more than the study average and are more likely to be motivated by making a difference in people's lives. This group made up 17 percent of Americans in the study.
Links to the quiz and to detailed survey results can be found here: http://www.waldenu.edu/about/social-change/impact-report-2013?RedirectMobile=false