The Real Purpose of Photo Captions
So after photographs and headlines, what do readers typically read most often? According to reader eye movement research, readers' eyes next go to…
Prepare Today for Tomorrow's Donors
In planned giving, like any field, it's smart to anticipate future trends. One trend that planned giving professionals won't want to miss is the…
Planned Giving Marketing Tip: Slogans Matter
In today's busy world, an organization needs to communicate—clearly, succinctly and intelligently—what it does and why. While a mission…
CGA Rates: Steady As She Goes!
Charitable Gift Annuity rates are staying at the levels established in January 2012, the American Council on Gift Annuities (ACGA) has decided.
Five More Legacy Dreams to Explore With Your Donors
PART II: Continuing our exploration of donor legacy dreams from last week, here are five additional motivators to explore with your potential donors. Take…
Ten Key Legacy Dreams to Explore With Your Donors
For planned giving professionals, successful solicitation of potential donors involves more than just uncovering a person's level of wealth and…
Four Vital Tips for Cultivating Women Donors
Women's experiences in planned giving often differ from those of men. For instance, many women from the Silent generation or Baby Boomer generation…
Get Them to Volunteer and They Will Give
Offering meaningful volunteer opportunities to prospective donors—like serving on your board—may help generate more and larger charitable…
Put Your Planned Giving Marketing to Work
As most planned giving professionals know, one key ingredient for success in any philanthropic endeavor involves proactively visiting donors. You have to…