Three Secrets Behind Successful Legacy Society Names
While the name of a rose may not change its sweet scent according to Shakespeare, the name you select for your legacy society can significantly impact how…
Targeted Marketing: Asking Appropriately
Research shows that the two main reasons that potential donors don't give are:1. They haven't been asked. 2. They don't support the mission…
Pentera First in Industry to Explain the Fiscal Cliff Legislation to Clients' Donors
The legislation to avoid the fiscal cliff that was just signed into law has major implications for charitable giving - and Pentera clients have already…
Three Simple Ways to Encourage Donor Gifts
Like most things in life, philanthropy is learned. While people may readily appreciate your organization and the work that you do, they may not fully…
The term "echo e-mail" has a negative connotation for some, and for a reason: The Urban Dictionary defines it as "when you receive copies of…
LOBBY CONGRESS TO SAVE THE CHARITABLE DEDUCTION
Hundreds of leaders of charities are descending on Washington, D.C., on December 4th and 5th to lobby Congress to retain the current charitable deduction…
Get Women Together to Turn Potential Donors into Actual Donors
Barbara Stanny grew up wealthy - her dad was the "R" in H&R Block - so she assumed she would never want for anything, and she let her husband…
Navigating the Gender & Philanthropy Landscape
Enormous progress has been made in gender equality in terms of women's education, wealth, and employment opportunities. Yet, women are still reporting…
Tips for Understanding Donor Fears about Money
In the planned giving field, much more goes into obtaining donor gifts than simply "the ask." You have to know your donor's ability to give,…