The Pentera Blog
Marketing Materials That Stand Out
What makes the difference between marketing materials that get carefully read by potential donors and mass mailings that end up in the recycling bin—without more than a glance?
Given the amount of mundane generic information that inundates the average donor, it's not easy to make your planned-giving newsletter or postcards stand apart. But with the right tools, your marketing materials can rise to the top.
Key Points to consider:
Make Your Marketing Materials Relevant
Does the information in your planned-giving materials speak to the donors' concerns and needs? For instance, if your donors are interested in securing a source of steady income while also meeting philanthropic goals, do your materials discuss annuities? Is your material imparting information the donors can utilize to save taxes or satisfy charitable goals? Is the content updated to keep abreast of rapidly changing laws?
Make Your Marketing Materials Engaging
Are there real-life stories that donors can relate to in their lives when considering planned-giving decisions? Is the information presented in a way that is visually appealing? Do potential donors understand your organizational mission, goals, and vision for the future? Do your materials educate and engage your readers?
Here at Pentera, we pride ourselves on high-quality, marketing savvy materials. Such materials allow donors to make informed decisions as they chart out their charitable planned-giving goals. We believe materials that stand apart from the rest are worth our time, effort, and resources! Donors who understand the benefits of charitable planned-giving make decisions that help not only your organization but also all those you serve.
For more valuable planned giving marketing ideas, contact Pentera at info@pentera.com, 317-875-0910 x251, or visit our Web site at www.pentera.com.
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