Ask the Experts - How to Reflect a Gift of Gold
The exchange of the gift of gold is complete. Now that that part of the transaction is complete, there seems to be some internal debate as to the type of…
Are You and Your Donors Speaking the Same Language?
In the planned giving field - like any specialized endeavor - there is often a lot of insider jargon. For internal communications, such lingo saves time…
Women: The Force for Changing the World
Gender matters. Women are not a niche audience. Women are the audience. Current research indicates that across income brackets, women are more likely to…
ACGA Announces New Charitable Gift Annuity Rates Effective January 1, 2012
New Suggested Rate Schedules Effective January 1, 2012
Get On Board with Generational, Life-Stage Marketing
Marketing in the planned-giving field is not a "one size fits all" approach. On the contrary, when it comes to selecting charitable gift…
Innovative Marketing With QR (Quick Response) Codes
A new marketing device has arrived on the scene: QR (Quick Response) codes. While QR codes have been used in Japan since the early 90's, they have…
Is Your Marketing Properly Integrated?
Times change. So must your approach to planned-giving marketing. Incorporating Integrated Marketing into your overall communication strategy is essential.…
At a recent week-long Pentera Planned Giving Seminar, participants learned about charitable annuities, remainder trusts, and other necessary tools of the…
Cultivating Centers of Influence
Do you know your donors' advisors? Do you offer technical information to the legal and financial community?