Are You Overloading Your Donor's Inbox?
Your eNewsletter and other >e-marketing products give you a unique opportunity to provide your donors with relevant and educational gift-planning…
The gradual phaseout of the federal estate tax begun in 2001 was modified and extended by Congress late in 2010. The amount that is exempt from tax per…
By Chandra Towers Blatt, Pentera Marketing Consultant, East Coast Mid-Atlantic Region
Does Your Web Site Reflect Your Mission?
Your planned-giving Web site is a valuable tool in the education of your potential donors. It can provide them with information on the different types of…
Does Your Web Site Overload Your Donors?
Your planned giving Web site can be a valuable tool to educate your potential donors about your organization and motivate them to support your mission. By…
Prime Your Postcard for Success with These Simple Principles
The postcard is a key cog in any successful planned giving marketing campaign. Its swift production time, cost-effectiveness, and immediacy makes it an…
When a donor dies, you will experience a variety of feelings based on your relationship with the donor and the donor's relationship with your…
Are You Bogging Down Your Web Site?
Your planned-giving Web site is a valuable tool for your potential donors. It educates them about the various gifts they can make and demonstrates how…
Does Your 2011 Marketing Plan Forget an Important Event?
Each new year brings with it a fresh start, new challenges and, of course, new opportunities to engage your donors. Planning your 2011 marketing strategy…