Marketing Materials That Stand Out
What makes the difference between marketing materials that get carefully read by potential donors and mass mailings that end up in the recycling…
Visual Tips That Make a Difference
In marketing materials, visuals can make a huge impact on what gets read by your potential donors. Most people do not automatically read everything that…
Graphic Elements: A Key to Your Success!
A well-crafted phrase communicates volumes and stands the test of time: "To be, or not to be" or "It was the best of times, it was the worst…
Is Your Marketing Tugging at the Right Heartstrings?
Your planned-giving marketing materials can be wonderful educational and motivational tools. They can provide potential donors with important tax updates,…
People love giving their opinion. The only thing people like better than giving their opinion is knowing that the opinion that they give is valued. This…
Is Your Bequest Marketing Hitting the Right Mark?
Marketing for bequests is one of the most important aspects of your planned-giving program. It can educate donors about the benefits of planning for their…
New Gift Annuity Rate Schedule Approved
At its April 2011 meeting the Board of Directors of the American Council on Gift Annuities (ACGA) approved a new schedule of maximum charitable gift…
Is Your Planned-Giving Web Site Stale?
Your planned-giving Web site can be a valuable resource for your potential donors. It can educate them about the benefits of making a gift, inspire them…
Tips for Higher Newsletter Reading Comprehension and Response Rates- Part One
Your planned-giving Web site can be a wonderful tool to educate, motivate, and inspire your potential donors. It can provide them with information on the…